We will keep you right up to date with the latest travel news across Sweden.
4 March 2010 ** SPECIAL OFFER **
Early booking offer. Book your summer holiday to Sweden with Simply Sweden by 31 March 2010 and get a 5% discount. Offer is valid for holidays with a departure date up until 30 September 2010. Not valid with any other offer.
24 Feb 2010
A new tourist attraction has opened in Stockholm that is included in your Stockholm Card when you travel with Simply Sweden. Globen (or The Globe) is a giant golf ball like structure that dominates the south Stockholm skyline. Inside is a large arena that plays host to many national events including large exhibitions and major ice hockey games. Globen was completed in 1989 and the Stockholm's latest attraction was completed at the beginning of 2010. Many Swedes and tourists alike have wondered what the view of Stockholm would be like from the top of Globen 130m above the ground. Imagine no more as 2 gondolas travel side by side on 2 rails along the outside. The total journey time is 20mins. Globen is easily accessible by the efficient underground train system, the Tunnelbana. Stockholm is often referred to as the Venice of the North. The centre of Stockholm is located on 14 islands and greater Stockholm consists of a vast archipelago with some 24,000 islands. Needless to say the views are unforgettable.
Book your holiday to Stockholm here
17 Feb 2010
Norwegian airlines have announed 2 new routes between Stockholm Arlanda (Sweden's main international airport) and the UK. London Gatwick will have daily flights (excluding Saturday) commencing at the end of April. Edinburgh will have 3 weekly flights between the Swedish Capital and the Scottish Capital departing on Tuesdays, Thursdays and Sundays from May. We believe this opens up Sweden to much more of the UK.
Explore Stockholm and Sweden with the help of your Sweden specialists at Simply Sweden!
13 Jan 2010
** NEW HOLIDAY ** Simply Sweden is pleased to announce a new winter holiday. Our mountain escape holiday at Fjällnäs Reserve in central Sweden close to the Norwegian border offers a place to relax and absorb wonderful mountain surroundings. Just 3hr30 from Trondheim in Norway Sweden's oldest mountain hotel has a modern streak in a landscape carved out by the ice age thousands of years ago. Nature features heavily on the menu and with over 60 mountain peaks in the area there is no shortage of wilderness to explore. Over 300km of skiing tracks have been prepared so you'll never cover the same ground twice.
The Mio Gullo Spa offers a range of facials and massages in a relaxing environment in what the New York Times has listed as one of the most interesting places to visit in 2009. Once a retreat for the Swedish Royal Family this 1700acre area is now a wise choice for those looking for space, relaxation, clear clean skies and above all an escape from the big city environment.
Book your winter holiday / break to Fjällnäs with Simply Sweden.
18 Dec 2009
Simply Sweden announces their Christmas and New Year opening hours. Just click here to see when you can book your holiday to Sweden over the festive period. Wishing you all a Happy Christmas and New Year.
17 Dec 2009
A beautiful layer of white snow now covers almost the whole of Sweden, stretching from Kalmar in the south, past Stockholm, covering our log cabins in Orsa and Fulufjällsbyn, our winter hotels (Fryksås Hotel) and all the way north to Lapland. Don't delay in booking your last minute winter holiday to Sweden and Lapland. Book now!
21 Oct 2009
As Winter draws closer and snow begins to fall over Northern Sweden, temperatures are already below zero and preparations are being made for ICE HOTEL 2010, Simply Sweden continues to lead the way as one of Swedish Laplands travel experts. We have recently added an overnight snowmobile tour in the shadow of Sweden's tallest mountain, Kebnekaise. Standing at over 2100m above sea level, Kebnekaise is deep in Swedish Lapland close to the Norwegian border. The transfer from your hotel in Kiruna, or ICEHOTEL, is a little longer (1hr30) than usual, but we think the extra effort is worth it. Not only does this overnight snowmobile tour offer superb mountain views, there is also the chance of catching the Northern Lights dance across the night sky and shed some magical colours on the snow covered mountain sides. Find out more about this new overnight snowmobile tour here.
13 Oct 2009
Simply Sweden announces a new Christmas Shopping Holiday for November and December 2009. This new tour is a version of our 3 Cities + 2 tour but with a shopping theme. Malmö (& Copenhagen), Gothenburg and Stockholm (& Uppsala) offer some of the best Christmas shopping in Europe. Sweden and Scandinavia are famous for their design, furnishings and Christmas markets. This tour offers offers all this and more.
During the winter months, when Sweden is famous for being cold & dark, there is this immense warm and light feeling. Candles welcome you into cosy cafes and festive shops, Christmas lights decorate houses, shops, city centre squares and tall Christmas trees. Indulge yourself in the Swedish Christmas spirit. Restaurants serve a traditional Julbord (Christmas table) with a range of cold meats, fish and cheese. Cafes serve warming hot chocolates with traditional Christmas Pepparkakor biscuits.
Shopping highlights include the combined cosmopolitan region of Malmö and Copenhagen, Liseberg Christmas market and the large shopping centres in Gothenburg, department stores, Skansen Christmas Market and Gamla Stan Christmas market are just some of the attractions in Stockholm.
1 Oct 2009
Simply Sweden continues to grow and expand and is still the only ATOL bonded Sweden specialist. The number of bookings for the last financial year has increased by 13% and the turnover has increased by 16%. Simply Sweden is the only Sweden specialist who can tailor make your holiday to Sweden with a huge amount of flexibilty, including flights. We have travelled extensively within Sweden, including Lapland, West Sweden, Gothenburg, Stockholm, Skåne, Malmö, Dalarna ...... We are here to offer our specialist advice and expertise when you are considering your holiday in Sweden.
28 Aug 2009
Simply Sweden is open 8am to 5pm on Bank Holiday Monday. Looking to book a holiday to Sweden - don't delay!
29July 2009
Visit Sweden (Sweden's tourist organisation) has recently gathered the thoughts of some 15,000 potential visitors to Sweden across several countries to establish exactly what foreigners think of this wonderful country. The question was "What is your first thought when you think about Sweden as a tourist destination?" The majority of the responses were cold, snow, blondes, nature, friendly people, food and a clean environment. Visit Sweden wants to update this classical image of Sweden to one of modern and progressive lifestyle. They (along with Simply Sweden) want to show you that you can enjoy an exotic array of awesome experiences in the vast amounts of beautiful nature and visit the historically and culturally important large cosmopolitan cities of Stockholm, Gothenburg and Malmö. The Danes come to Sweden as they believe they get more for their money. The British have a belief that Sweden is expensive (we'll deal with that myth below)! British holiday makers first 5 thoughts about Sweden are 1) Snow 2) Cold 3) Expensive 4) Skiing 5) Blondes / ABBA / Clean / Friendly People.
Here at Simply Sweden we thought we'd confirm / destroy some of the myths for you!
Snow & Cold
Yes there is plenty of snow in the winter. Head 1hr north of Stockholm from mid-December to mid-March and there is a good chance you will have plenty of snow to build a snowman. There is likely to be snow from November to May is Lapland and here there is enough snow to build a hotel - ICEHOTEL. It goes without saying that if there is snow it is going to be cold!
It is not all about the snow and ice. Sweden is also a great summer destination with long summer days, the midnight sun and excellent summer holidays including log cabin rentals, the Inland Railway, the Göta Kanal and West Sweden. During the wonderful long summer days expect temperatures to head to 25C and over.
Expensive
Depends on your point of view - let me explain! Summer & winter log cabins are some of the most popular and cost effective ways to experience the real Swedish culture.
Skiing
There is plenty of local small scale downhill skiing and there are larger Ski resorts in Åre (recently hosted the world championships), Sälen and Idre. Orsa also offers some downhill skiing which is excellent for young families, beginner and intermediate skiers. X-country skiing is a much bigger sport and Mora in central Sweden plays host to the worlds largest x-country ski race every February. Exploring the countryside is made easy by x-country skiing (or snowshoes) and many of our Lapland Holidays give you the chance to use x-country skis.
Blondes / ABBA / Clean / Friendly People
There aren't many myths here! Yes there are blondes. The Swede's are not as mad about ABBA as the British. The environment is certainly clean and you find the locals are embarrassingly good English speakers. They are also very keen to practice their English skills.
Come and see whether these myths and true or false during your holiday in Sweden.
23 July 2009
Simply Sweden confirms that the current special offer will not be extended beyond the 31st July 2009. From the beginning of August we will begin to look forward to a spectacular winter season with a range of new holidays, including our recent program of Northern Lights Holidays across the North of Sweden and Lapland.
20 July 2009
Karlskrona is located on the South Coast of Sweden and is becoming more accessible to visitors from the UK. Regular flights from several UK airports to Copenhagen and the Öresund bridge make Malmö more accessible than an ever. Malmö is effectively the gateway to southern Sweden and with the new electrified south coast train line, Karlskrona is just 3hrs from Malmö. We look forward to including Karlskrona in our summer program for 2010 as we will be introducing a South Sweden tour featuring Skåne, Karlskrona and the Kosta Boda Art Hotel. For more information about the Kosta Boda Art Hotel and Karlskrona please see our blog entry on 4 April 2009.
Book your holiday to Sweden here!
14 July 2009
Simply Sweden designs a new holiday featuring honeymoons in Stockholm, Lapland and ICEHOTEL. The all new 5 night romantic break features the Nordic Light Hotel, ICE HOTEL and an overnight snowmobile tour staying under the stars in a romantic wilderness log cabin. The Nordic Light Hotel is a member of design hotels and is perfectly located in the heart of Stockholm, close to Gamla Stan (Old Town) and all of Stockholm's major attractions. Stockholm is commonly called the Venice of the North, and it is easy to see why. This city of water has 14 islands in the city centre alone and some 20,000 islands in greater Stockholm. The excellent Stockholm Card is included so you do not have to worry about public transport or entrance to the major attractions - they are all included!
Upon arrival at Kiruna Airport your husky guide will introduce you to your eager team of huskies who will provide your transport to ICEHOTEL. Sit back and relax as you cuddle up on the husky sled. Enjoy the pristine white wilderness as you glide effortlessly across the River Torne, through the forests of Lapland and onto ICE HOTEL. There really is no better way to arrive. At ICEHOTEL you will stay in an ARTsuite; stunning rooms of ICE elaborately decorated with amazing works of art and enjoy a 7 course evening meal served on plates of ICE.
During the afternoon you will depart on your overnight snowmobile excursion. You can choose to share a snowmobile or drive your own. You will need to be in possession of a driving licence. You will be guided through the wilderness across fields of snow and over frozen lakes. When you reach your log cabin you will have the opportunity to have a sauna, your guide will prepare your evening meal and then leave you to enjoy your night alone. Appreciate the silence, the vast expanse of nature and if you look to the skies the mesmerising northern lights may provide you with a romantic display of beautiful colours. Your guide will return the following morning to guide you back to ICE HOTEL!
During your honeymoon you will tick all the Lapland boxes! Huskies, cultural experiences, snowmobiles, northern lights, ICE HOTEL and traditional wilderness log cabins. This really is a complete holiday! Speak to one of specialist advisors on 0845 8900 300 as we tailor make all our holidays.
1 July 2009
Simply Sweden announces an extension of the popular summer special offer. We will continue to offer a 5% discount on all summer package holidays booked directly with Simply Sweden before the end of July for departure dates up to and including 30 September 2009.
9 June 2009
The British Pound (GBP) hits a 3 month high against the Swedish Krona (SEK), exceeding 12.5 SEK to each GBP. Simply Sweden is offering a 5% discount on all summer holiday packages booked with Simply Sweden until the end of June. Bookings must be made by 30 June 2009 for departure dates up to 30 September 2009.
Book your holiday to Sweden with Simply Sweden here.
3 June 2009
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Simply Sweden announces a new program of Northern Lights Holidays to Lapland in Northern Sweden. The holidays concentrate on seeing the northern lights in the stunning beauty of the winter white wilderness. Light pollution, such as street lighting, and even the light created by a full moon dilute the effect of the mesmerizing Northern Lights. If you are travelling to Lapland with the specific hope of catching the Northern Lights dance across the night sky we recommend travelling either side of a new moon. The New Moon dates for 2009 & 2010 are 16Nov, 16Dec, 15Jan, 14Feb & 15Mar.
The Northern Lights, or Aurora Borealis, occur in many forms. Curtains of colour, ribbons of green, a scattering of pink arcs of violet and rays of yellow light up the night sky as electrically charged particles from the sun collide with the earths atmosphere creating a dazzling show of light, which can last from just a few seconds to many minutes. The most common colours, green and yellow, are produced by low altitude oxygen in the atmosphere. The rare red and blue / purple aurora are caused by high altitude oxygen and nitrogen respectively.
Our recommended northern lights holidays include Lapland, Husky & Snowmobile tours and Aurora Retreat.
25 May 2009
100yrs of National Parks in Sweden. Sweden's National Parks are now 100yrs old. In May 1909 the Swedish government in Stockholm voted for a proposal that would change Sweden & Europe forever. This revolutionary step was the first of its kind in Europe creating 9 protected areas across Sweden. Now there are 28 National Parks (29 if you count the Koster Islands in West Sweden) and 14 UNESCO World Heritage Sites in Sweden. Sweden is extremely proud to boast that 99% of all Swedes live less than 20km from a National Park or Nature Reserve.
Visitors to Sweden and native Swedes have a 'Right of Public Access' and this is deeply entrenched within the Swedish culture and is the basis for outdoor recreation from Lapland in the north and the mountains in the west to the archipelagoes of eastern & southern Sweden. Here is our take on the 'Right of Public Access':
"You may walk, cycle, horse ride, ski, and stay temporarily in country areas providing you do not damage crops, forestation areas or other sensitive areas of land. You must respect the privacy of the home by not passing through or staying on private plots of land. Do not disturb and do not destroy, is the main principle of the Swedish Right of Public Access. You are allowed to camp for one night on land not used for agriculture that is located away from the dwelling-house. Ask the landowner for permission if you want to camp as a group. You may light a fire providing it is safe to do so, however, never on bare rocks as this might cause permanent damage due to cracking. When the lighting of fires is prohibited, this applies to all open fires, and is often the case in National parks and conservation areas. You may pick flowers, berries and mushrooms in the countryside, but certain plants, such as all orchids, are protected species and special regulations prescribed by law may apply to what you are allowed to pick in the countryside. Be sure not to leave any litter. Leave no trace."
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You can visit National Parks in Sweden during your holiday in Sweden. The holiday log cabins at Fulufjällsbyn are located in the Fulufjället National Park (recognised in 2002 with Sweden's largest waterfall, bare mountains covered with 'reindeer moss', ancient forests and steep rocky canyons), in the Swedish mountains close to the Norwegian border. The Marine Reserve surrounding the Syd Koster Islands in West Sweden will be inaugurated in September 2009 (noted for their bio-diversity on land and in the sea), and there are also a huge variety of nature reserves across West Sweden. Stay in Stockholm with easy access to Tyresta National Park (from 1993 famed for 300 year old giant pine tress and deep ravines with rocky outcrops abraded by ice) and Ängsö National Park in the Stockholm Archipelago (one of the original 9 national parks from 1909 with fragile fauna and abundance of bird life).
18 May 2009
The World's largest Polar Bear Park (Polar World) opens today at Orsa Bear Park in Central Sweden. The bears have a dedicated area of 41,000 sqm, which include deep pools, fishing areas and snow canons as the park builds an arctic environment. The park also has all the facilities to welcome tourists, visitors and scientist from around the world as international interest in the new Polar World has been intense.
The 2 polar bears that have been introduced to this state of the art breeding centre in the hope of building a strong platform for reintroductions and regeneration (should it become necessary) are Ewa and Wilbär. Ewa was born in 2006 and weighs 180kg. She has come from Rotterdam zoo. Wilbär has come from Stuttgart and was born in 2007. He weighs just 60kg but is growing quickly! With roots in Scandinavia (his mother was born in Copenhagen) he is almost coming home! Both are coming to a more natural environment than their previous locations with a much longer winter period and plenty of natural snow.
Simply Sweden hopes to have some excellent winter log cabin holidays available in Orsa (walking distance to the bear park) very shortly. As Polar Bears do not hibernate this will be an excellent opportunity to see these magnificent animals enjoying winter.
8 May 2009
The World's Fastest Floating Sauna! The Salt & Sill Hotel in West Sweden is launching a floating sauna capable of 15 knots, to match the success of the Salt & Sill floating hotel and will be ready to launch on 1 June 2009. The sauna will be built over 2 floors on a catamaran. The top floor will be used as a relaxation area, wedding suite or exhibition hall. The lower floor will be the sauna. Simply Sweden can now offer you memorable experiences on board the floating sauna with overnight stays in a secluded bay where guests can relax in the Jacuzzi in peaceful isolation.
By Simply Sweden
21 Apr 2009
Aurora Retreat Guest House in Lapland announces a new snowmobile activity for the 2009/10 winter holiday programme. This exciting 2hr excursion complements a full program of small scale traditional winter activities already available which include husky sleds, sami experiences and wilderness log cabins. Simply Sweden will tailor make your holiday at Aurora Retreat and we can include Stockholm, ICE HOTEL and other adventures.
17 Apr 2009
Simply Sweden announces a trial use of Skype in order to make us more accessible by our valued customers. We can now be contacted free by other Skype users by calling 'simplysweden'. We believe this will be especially useful for our customers travelling from outside the UK (and those within the UK) who have access to Skype.
By Simply Sweden
14 Apr 2009
** New Art Hotel ** The Kosta Boda Art Hotel opens on 27 June 2009. We already have our first bookings for this fabulous new hotel and we have not put it on our holiday website yet!
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Simply Sweden visited South Sweden & the Kosta Boda Art Hotel on Thursday 9 April 2009 and received a guided tour from Johan, who will be the bar & restaurant manager when it opens on 27 June 2009. The hotel is almost complete and the finishing touches to this glistening glass hotel are being put in place. The Kosta Boda Art Hotel will have 104 uniquely decorated rooms & suites, a luxury spa, indoor pool, outdoor pool and a cobalt blue glass bar all decorated with glass sculptures and glass art by world famous glass artists from the Kosta region. The indoor pool is decorated with glass tiles and a glass exhibition at the bottom. Feel free to borrow a pair of goggles to have a closer look! The restaurant has been designed by Ulrica Hydman-Vallien. During your meal you will be entertained by the expert glass blowers from Kosta Boda as they blow and sculpt glass on a stage in the restaurant.
This really is a remarkable art / boutique hotel in a fascinating part of Sweden and makes Småland and The Kingdom of Crystal so much more accessible to tourists. Kosta Boda is the oldest glassworks in Sweden and Kosta now features a top class art hotel and a retail village. In the Kingdom of Crystal area you will find around 10 other glassworks, each with their individual character, and many of which have become collectable items within Sweden and beyond. Whether your taste is crystal clear simplicity or a complicated structure of colour and design The Kingdom of Crystal will not disappoint!
Book your holiday to The Kingdom of Crystal and Sweden here!
By Simply Sweden
8 Apr 2009
Norwegian Airlines reports that the Swedish arm on its business is performing well, with an increase in passenger numbers of 34% compared to last year. Simply Sweden teamed up with Norwegian several monrths ago as they are expanding the amount of domestic flights within Sweden increasing the travel opportunites within Sweden for our guests. They are seriously considering direct flights from London Gatwick to Sweden and we would be interested to hear your view. Norwegian are considering direct schedule flights from Gatwick to Swedish Lapland and the northern city of Luleå and they have our full support. This would dramatically cut the flying time from London to Lapland, which is currently an indirect flight through Stockholm Arlanda. A full range of our winter holidays would be available if this flight did take off. We will of course keep you posted but please leave your comments regarding this here.
By Simply Sweden
2 April 2009
Update to entry on 31 March 2009. The number of cranes at Lake Hornborga in West Sweden has now exceeded 18,500. The third year in a row that the number has increased.
By Simply Sweden
31 March 2009
Every year between mid-March and mid-April an astonishing 10,000 cranes descend on the nature reserve around Lake Hornborga (Hornborgasjön) near Skara in West Sweden at this time of year to perform their annual mating ritual of exuberate bowing, hopping & flapping. Last year saw a new record of 15,300 cranes arrive at Lake Hornborga, reaching its peak on 3 April 2008. On the evening of Sunday 29 March 2009 there were already 12,900 cranes with many more on the way after migrating from the continent. For Sweden this is one of the first signs of spring as the snow melts, the flowers begin to bloom and the long sunny days of the summer become reality. This annual event is a must see for many bird watchers and nature lovers. Here at Simply Sweden we can arrange all your travel to Sweden from the UK if you wish to witness one of natures greatest spectacles.
By Simply Sweden
24 March 2009
** Royal Wedding ** Crown Princess Victoria & her partner Daniel Westling have announced the date for their wedding. The royal wedding will take place in Storkyrkan (Stockholm Cathedral) on Saturday 19 June 2010. This has already sparked huge media interest nationally and internationally, leading to an expected increase in tourism to Stockholm next summer. Dates for your diary in June 2010 already include:
- Sweden Day on 6 June 2010
Celebrating Sweden's national identity across Sweden annually on 6 June. Swede's are certainly proud of their national identity, but as Sweden has not been involved in any wars of the modern era this date was not a public holiday. 6 June was made a public holiday in 2005 and there are now orgainised celebrations across Sweden. We recommend our 3 cities + 2 tour or a city break over this period.
- Royal Wedding on 19 June 2010
We recommend you book your hotel in Stockholm has soon as possible!
- Mid-summer weekend 25-27 June 2010
Local celebrations across Sweden with festivals in small towns & villages with traditional songs and dancing around a midsommarstång (similar to a maypole). This is a great time to rent a log cabin.
23 March 2009
Summer is nearly here! The Djurgården tram in Stockholm has started to run with more services than in previous years. Described as a 'museum on wheels' these historic trams run approx. every 12 mins from Norrmalmstorg in Stockholm City Centre, along the harbour front, to the island of Djurgården, home to the Vasa Museum, Skasan and many other attractions. The island of Djurgården is the traditional hunting ground for the Swedish Royal Family, and is renowned for it's large open green spaces and many tourist attractions.
You can travel on the Djurgården tram for free with your Stockholm Card. The tram is in operation every day from 1 June 2009 to 30 August 2009. Outside these dates the tram runs on Saturdays, Sundays and bank holidays, but is not operational after 20 December 2009. The Djurgården tram, along with other organisations such as the Lennakatten museum railway, referred to in our entry on 23 February 2009, are run and maintained by volunteers. If it was not for their hard work and dedication such successful and entertaining projects would not exist.
By Simply Sweden
During 2008 Gothenburg saw an increase in visitors of a massive 6% from the UK, making this an extremely popular city break destination. Simply Sweden works closely with the Elite Park Avenue Hotel, in the heart of Gothenburg and the Elite Park Avenue Hotel now has recently opened the Elite Wellness centre. The wellness centre includes a large gym, a relaxation department with two saunas and a relax pool and treatment rooms for a wide range of massage and skin therapies. Book your break to Gothenburg with Simply Sweden.